C.4    The business uses elements of local art, architecture, or cultural heritage in its operations, design, decoration, food, or shops; while respecting the intellectual property rights of local communities.

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Utilizing aspects of the local culture wherever possible increases ties to the neighboring community and promoting the destination’s unique character provides an incentive to preserve unique skills that may otherwise vanish.  The communication between community leaders and companies is the key point to ensure a respectful use of local culture (e.g. sacred elements) and avoid possible wrong interpretations, conflicts, and undesirable commoditization.

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Potential Indicators

•    Number of incidents/reports of exploiting local intellectual property

•    B.3 Indicators are also applicable