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B.4. Support Local Entrepeneurs

B.4.    The company offers the means for local small entrepreneurs to develop and sell sustainable products that are based on the area’s nature, history, and culture (including food and drink, crafts, performance arts, agricultural products, etc.).

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Programs that expose customers to the local culture and encourage the purchase of local crafts, goods and services help increase positive economic benefits to the community while engendering a sense of pride in cultural heritage. Working with local small entrepreneurs can help diversify the product, thus increasing spending and length of stay.  In some cases this can include designating a specific area on the premises for use by local entrepreneurs or promoting local cultural activities that are open to the public.

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Potential Indicators

•    Company provides access to enterprises, including handcrafts, 
     food/beverage, cultural performances, or other goods and services,
     to sell directly to guests, where feasible (yes/no)

•    Promotion of local products in marketing activities and services
     (yes/no)

•    Number of local enterprises promoted

•    Number of local jobs created as a result of Company’s
     intervention

•    Number of new local enterprises incubated